The Naked Ruth part of the Ruthology family
Your skin, only better. The Naked Ruth is the 'skingredient' obsessed branch of the Ruthology family. No secrets, just the naked truth.
Firm and Flourish - Retinol Alternative Serum
The Naked Truth
The heart of your routine. We don’t believe in "fighting" time—we believe in flourishing through it. Firm and Flourish is our high-potency, plant-powered answer to traditional retinol. It’s a concentrated treatment designed for those who want visible refinement and a clearer skin story, without the harsh side effects. This is performance skincare, stripped of the noise.
Why It’s Special
The Active Alternative: Powered by 2% Bidens Pilosa, this serum delivers the resurfacing benefits of a retinol—smoothing texture and evening out tone—while keeping your skin calm and collected. Beyond the Surface: Unlike traditional serums that can leave skin feeling stripped, this formula bathes your cells in Aloe Juice and Jojoba Oil, ensuring your renewal process is as hydrating as it is effective.
The Brightening Edge: Infused with Rose Myrtle extract, it works quietly to lift the shadows of dark spots and "expression lines," leaving you with a complexion that looks rested and resilient.
The Skingredients 2% Bidens Pilosa: The botanical hero. It mimics the effects of Vitamin A to firm and smooth, minus the sensitivity.
Rose Myrtle Extract: A natural antioxidant powerhouse that balances oil and boosts radiance.
Organic Aloe & Jojoba: The soothing foundation that keeps your skin’s barrier soft and nourished.
The Ritual
The bridge between cleansing and moisturising. Morning or evening, let a few drops melt into your cleansed face and neck. Press it in with your palms, take a breath, and let the "skingredients" go to work. Follow with Rare and Radiant to seal in the glow.
Aloe Barbadensis (Aloe) Leaf Juice➀, Glycerin➁, Simmondsia Chinensis (Jojoba) Seed Oil➀, Pentylene Glycol, Polyglyceryl-6 Stearate, Cetearyl Alcohol, Propanediol, Dicaprylyl Carbonate, Astrocaryum Murumuru Seed Butter, Gossypium Herbaceum Seed Oil, Isoamyl Laurate, Bidens Pilosa Extract, Polyglyceryl-6 Behenate, Linum Usitatissimum Seed Oil, Parfum/Fragrance, Cellulose, Aqua/Water, Hippophae Rhamnoides (Sea Buckthorn) Fruit Extract➀, Lactic Acid, Xanthan Gum, Rhodomyrtus Tomentosa (Rose Myrtle) Fruit Extract, Caprylic/Capric Triglyceride, Rosa Canina (Rosehip) Fruit Oil➀, Mangifera Indica (Mango) Seed Butter➀, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Sodium Phytate, Octyldodecanol, Tocopherol, Geraniol➂, Citronellol➂, Pelargonium Graveolens Flower Oil, Linalool➂, Citral➂ ➀Ingredients from organic Farming ➁Made using organic ingredients ➂From natural essential oils