The Naked Truth 

The morning light, bottled. The delicate skin around your eyes deserves a high-performance touch that doesn't come with a "sting." We’ve created Light and Lift to be the gentle powerhouse of your routine—a targeted treatment that offers all the smoothing benefits of a retinol without the redness or sensitivity. It’s an awakening for your eyes, stripped of the harshness.

Why It’s Special The Botanical Brightener: Powered by 2% Bidens Pilosa, our bio-retinol hero. It works quietly to blur the appearance of crow’s feet and fine lines while respecting the fragility of the eye area. Liquid Hydration: A cooling blend of Hyaluronic Acid and Organic Aloe sinks in instantly, plumping the skin and erasing the "signs of a long night" before you even reach for your coffee.

The Silk Seal: Castor and Jojoba oils provide a featherlight protective veil, ensuring your under-eye stays nourished and "lifted" all day long.

The Skingredients 2% Bidens Pilosa: The plant-based alternative that smooths and firms without the retinol "purge."

Hyaluronic Acid: Nature’s moisture magnet for an instant, wide-awake plump.

Castor & Jojoba Oil: To soften texture and keep the "softest gaze" feeling protected. 

The Ritual The first light of your day. Using your ring finger, gently tap a small amount around the orbital bone after cleansing. It’s the perfect prep for your Day Dream moisturiser. For a truly "Naked Ruth" experience, keep it in the fridge for an extra-cooling morning lift. 

Aloe Barbadensis (Aloe) Leaf Juice➀, Glycerin➁, Coconut Alkanes, Pentylene Glycol, Aqua/Water, Simmondsia Chinensis (Jojoba) Seed Oil➀, Sodium PCA, Polyglyceryl-6 Stearate, Glyceryl Stearate Citrate, Borago Officinalis (Borage) Seed Oil➀, Caprylic/Capric Triglyceride, Dipalmitoyl Hydroxyproline, Ricinus Communis (Castor) Seed Oil, Astrocaryum Murumuru Seed Butter, Gossypium Herbaceum Seed Oil, Bidens Pilosa Extract, Linum Usitatissimum Seed Oil, Parfum/Fragrance, CI 77163 (Bismuth Chloride Oxide)➃, Polyglyceryl-6 Behenate, Rhus Verniciflua Peel Cera/Rhus Succedanea Fruit Cera, Xanthan Gum, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Cellulose, Tocopherol, Ascorbyl Palmitate, Potassium Hydroxide, Mangifera Indica (Mango) Seed Butter➀, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Sodium Phytate, Octyldodecanol, Alteromonas Ferment Extract, Phenethyl Alcohol, Escin, Geraniol➂, Citronellol➂, Pelargonium Graveolens Flower Oil, Linalool➂, Citral➂ ➀Ingredients from organic Farming  ➁Made using organic ingredients  ➂From natural essential oils  ➃Pure mineral pigments