{"product_id":"retinol-alternative-serum","title":"Firm and Flourish - Retinol Alternative Serum","description":"\u003cp\u003e\u003cstrong\u003eThe Naked Truth \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe heart of your routine. We don’t believe in \"fighting\" time—we believe in flourishing through it. Firm and Flourish is our high-potency, plant-powered answer to traditional retinol. It’s a concentrated treatment designed for those who want visible refinement and a clearer skin story, without the harsh side effects. This is performance skincare, stripped of the noise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy It’s Special \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Active Alternative:\u003c\/strong\u003e Powered by 2% Bidens Pilosa, this serum delivers the resurfacing benefits of a retinol—smoothing texture and evening out tone—while keeping your skin calm and collected. Beyond the Surface: Unlike traditional serums that can leave skin feeling stripped, this formula bathes your cells in Aloe Juice and Jojoba Oil, ensuring your renewal process is as hydrating as it is effective.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Brightening Edge: \u003c\/strong\u003eInfused with Rose Myrtle extract, it works quietly to lift the shadows of dark spots and \"expression lines,\" leaving you with a complexion that looks rested and resilient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Skingredients\u003c\/strong\u003e 2% Bidens Pilosa: The botanical hero. It mimics the effects of Vitamin A to firm and smooth, minus the sensitivity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRose Myrtle Extract:\u003c\/strong\u003e A natural antioxidant powerhouse that balances oil and boosts radiance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrganic Aloe \u0026amp; Jojoba: \u003c\/strong\u003eThe soothing foundation that keeps your skin’s barrier soft and nourished.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Ritual \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe bridge between cleansing and moisturising. Morning or evening, let a few drops melt into your cleansed face and neck. Press it in with your palms, take a breath, and let the \"skingredients\" go to work. Follow with \u003cem\u003e\u003cstrong\u003eRare and Radiant \u003c\/strong\u003e\u003c\/em\u003eto seal in the glow.  \u003c\/p\u003e\n\u003cp\u003eAloe Barbadensis (Aloe) Leaf Juice➀, Glycerin➁, Simmondsia Chinensis (Jojoba) Seed Oil➀, Pentylene Glycol, Polyglyceryl-6 Stearate, Cetearyl Alcohol, Propanediol, Dicaprylyl Carbonate, Astrocaryum Murumuru Seed Butter, Gossypium Herbaceum Seed Oil, Isoamyl Laurate, Bidens Pilosa Extract, Polyglyceryl-6 Behenate, Linum Usitatissimum Seed Oil, Parfum\/Fragrance, Cellulose, Aqua\/Water, Hippophae Rhamnoides (Sea Buckthorn) Fruit Extract➀, Lactic Acid, Xanthan Gum, Rhodomyrtus Tomentosa (Rose Myrtle) Fruit Extract, Caprylic\/Capric Triglyceride, Rosa Canina (Rosehip) Fruit Oil➀, Mangifera Indica (Mango) Seed Butter➀, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Sodium Phytate, Octyldodecanol, Tocopherol, Geraniol➂, Citronellol➂, Pelargonium Graveolens Flower Oil, Linalool➂, Citral➂ ➀Ingredients from organic Farming  ➁Made using organic ingredients  ➂From natural essential oils \u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":57580234637647,"sku":"189959","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/0855\/0991\/files\/SlDjeIphO86E9u61tQSawrpcO46pFJN5.jpg?v=1777324593","url":"https:\/\/www.thenakedruth.co.uk\/products\/retinol-alternative-serum","provider":"The Naked Ruth","version":"1.0","type":"link"}