{"title":"The Edit","description":"\u003cp\u003eA curated selection of The Naked Ruth's most-loved skincare essentials. These are the products Ruthie reaches for every single morning — the ones that work, that feel luxurious, and that make your skin look like you've had eight hours of sleep even when you haven't. Start here.\u003c\/p\u003e","products":[{"product_id":"anti-age-day-cream","title":"Day Dream - Anti Aging Day Cream","description":"\u003ch2\u003e\u003cstrong\u003eThe Weightless Protector.\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003e\u003cem\u003eBecause your day is heavy enough — your moisturiser shouldn't be.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003ePerimenopausal and menopausal skin is a contradiction: it craves deep hydration, yet the last thing you want when a hot flush hits is a thick, greasy cream sitting on your face. \u003cstrong\u003eDay Dream\u003c\/strong\u003e is the answer. A high-performance formula that feels like air but works like a fortress — sinking in instantly to leave a velvet-soft finish that makes you look awake, luminous, and completely in control.\u003c\/p\u003e\u003cp\u003eThis is the confidence of a good skin day, bottled.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eRuthie's Naked Truth:\u003c\/strong\u003e \"I spent a while looking for a cream that actually sank in rather than just sliding around when I got a bit 'glowy' (read: a mid-morning flush!). Day Dream disappears into the skin instantly, leaving a velvet finish that makes me look awake, even when I'm on my fourth coffee.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Skingredients:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — Floods skin with weightless hydration, reducing fine lines and restoring a plump, youthful appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e — Boosts collagen production and supports tissue regeneration for firmer, smoother skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Oil\u003c\/strong\u003e — Rich in Vitamin E and antioxidants to visibly soften fine lines and wrinkles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Juice\u003c\/strong\u003e — Soothes, moisturises, and promotes collagen production for lasting anti-ageing benefits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil\u003c\/strong\u003e — Promotes collagen synthesis and minimises visible signs of ageing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBerry Extract\u003c\/strong\u003e — Fights free radicals, reduces fine lines, and brightens uneven skin tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlower Extract\u003c\/strong\u003e — Potent anti-inflammatory and antioxidant to soothe, brighten, and hydrate.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetaine\u003c\/strong\u003e — Deeply hydrates and protects the skin barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlteromonas Ferment Extract\u003c\/strong\u003e — Provides intense hydration and strengthens the skin barrier.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Smooth over your face and neck after The Silk Slip serum. Creates the perfect canvas for makeup — or even better, for going totally Naked.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Clean Blueprint:\u003c\/strong\u003e Fragrance-Conscious | Vegan | Cruelty-Free\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":57040023748943,"sku":"168274","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/0855\/0991\/files\/Day_Dream_-_Day_Cream.png?v=1774548731"},{"product_id":"the-gilded-glow","title":"The Gilded Glow - Cleansing Wash","description":"\u003ch2\u003e\u003cstrong\u003eThe Gold Standard of Cleansing.\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003e\u003cem\u003eBecause the first step of your ritual should feel like a luxury, not a chore.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThe Gilded Glow is a silky, low-foam cleansing wash that does far more than remove the day. Infused with brightening botanicals — including aloe juice, plant extracts, and berry actives — it dissolves impurities, refines texture, and leaves your complexion with that unmistakable lit-from-within luminosity. All without stripping a single drop of your skin's natural moisture.\u003c\/p\u003e\u003cp\u003eThis is your ritual reset. The moment your skin exhales.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Texture:\u003c\/strong\u003e A weightless, low-foam gel that glides on like liquid silk.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Result:\u003c\/strong\u003e Instantly refreshed, polished skin — perfectly prepped and primed for the rest of your routine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e All skin types seeking a sophisticated, healthy glow.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Ritual:\u003c\/strong\u003e Massage into damp skin for 60 seconds to activate the brightening properties. Rinse to reveal your most refined self.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Skingredients:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Juice\u003c\/strong\u003e — Soothes, hydrates, and calms the skin while supporting its natural barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant Extract Blend\u003c\/strong\u003e — Delivers antioxidant protection and a natural, healthy radiance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBerry Extract\u003c\/strong\u003e — Fights free radicals and brightens uneven skin tone for a luminous finish.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eThe Clean Blueprint:\u003c\/strong\u003e Fragrance-Conscious | Vegan | Cruelty-Free\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":57146806403407,"sku":"172729","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/0855\/0991\/files\/A173E4AD-A585-476A-BCEF-90053AC06F4C.png?v=1773171893"},{"product_id":"exosome-niacinamide-serum","title":"The Barrier Builder - Exosome \u0026 Niacinamide Serum","description":"\u003ch2\u003e\u003cstrong\u003eYour skin’s daily architectural reset. \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThe Barrier Builder \u003c\/strong\u003e\u003c\/em\u003ecombines cutting-edge cellular messenger technology with foundational barrier support to actively target fine lines, correct dullness, and lock in a deep, natural glow. It is a lightweight, fast-absorbing fluid designed to sit invisibly under your daily protection or night treatments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Finish:\u003c\/strong\u003e Weightless, fresh, and instantly absorbed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Goal: \u003c\/strong\u003ePlumper texture, uniform skin tone, and an unshakeable skin barrier. Why It’s Different Most active serums focus on stripping or forcing the skin to change. \u003cstrong\u003e\u003cem\u003eT\u003cspan style=\"font-size: 0.875rem;\"\u003ehe B\u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003e\u003cem\u003earrier Builder \u003c\/em\u003e\u003c\/strong\u003eworks with your skin’s natural ecosystem. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ePowered by apple stem cell Exosomes, it utilizes microscopic cellular communication to signal lazy skin cells to renew, visibly smoothing early signs of aging. We paired this high-tech delivery system with a high dose of Niacinamide to physically rebuild your skin barrier's lipid structure, while Microbiome Ferments protect your surface flora from daily environmental stressors. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cem\u003e\u003cstrong\u003eThe Bare Benefits Smoothes \u0026amp; Refines: \u003c\/strong\u003e\u003c\/em\u003eVisibly softens early fine lines and wrinkles. Restores Tone: Fades dullness and uneven skin tone for a clear, luminous complexion. Fortifies: Strengthens compromised, damaged, or sensitive skin barriers. Calms: Centella Asiatica instantly soothes redness and skin stress. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eHow to Use It: \u003c\/strong\u003eMassage 1–2 drops into clean, damp skin morning and night. Allow it to absorb for a few seconds before layering with Day Dream in the morning or Moon \u0026amp; Mend at night. Suitable for all skin types, including highly sensitive. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThe Skingredients \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cem\u003e\u003cstrong\u003eApple Exosomes: \u003c\/strong\u003e\u003c\/em\u003eMicroscopic vesicles that act as messengers to kickstart cellular renewal and target fine lines. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cem\u003e\u003cstrong\u003eNiacinamide (Vitamin B3):\u003c\/strong\u003e\u003c\/em\u003e The ultimate barrier builder. Fades pigmentation and triggers essential lipid production. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cem\u003e\u003cstrong\u003eMicrobiome Ferments: \u003c\/strong\u003e\u003c\/em\u003eCultured actives that keep the skin’s surface ecosystem balanced and resilient. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cem\u003e\u003cstrong\u003eLactic Acid:\u003c\/strong\u003e\u003c\/em\u003e A gentle AHA that micro-refines texture for instant surface clarity without stripping. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cem\u003e\u003cstrong\u003eHyaluronic Acid: \u003c\/strong\u003e\u003c\/em\u003eFloods cells with weightless hydration for an immediate plumped effect. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cem\u003e\u003cstrong\u003eCentella Asiatica (Cica): \u003c\/strong\u003e\u003c\/em\u003eThe ultimate botanical calmer to comfort reactive skin. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eThe Clean Blueprint: \u003c\/strong\u003eFragrance-Free | Vegan | Nut-Free | Gluten-Free\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":57901122650447,"sku":"207299","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/0855\/0991\/files\/IMG-0078.png?v=1782755347"}],"url":"https:\/\/www.thenakedruth.co.uk\/collections\/the-edit.oembed","provider":"The Naked Ruth","version":"1.0","type":"link"}