{"title":"La Routine Nue","description":"\u003cp\u003e\u003cspan\u003eCollection Overview:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhy hide behind layers when the truth is this beautiful? La Routine Nue is an invitation to undress your routine and indulge in the luxury of being bare. It’s sophisticated skincare for those who know that the most provocative thing you can wear is your own skin. Classy enough for your vanity, but designed for what happens after the lights go down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Mood: Confident. Unfiltered. Intimate.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"the-slik-slip-peptide-anti-aging-serum","title":"The Slik Slip - Peptide Serum","description":"\u003ch2 data-path-to-node=\"3\"\u003eThe Peptide Power-Up\u003c\/h2\u003e\n\u003cp data-path-to-node=\"4\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"4\"\u003eBecause your skin’s scaffolding needs a little lift.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eSkin smoothing serum enriched with high performance anti-aging ingredients to give plumper-looking skin and promote elasticity. Anti-oxidant rich blueberry seed oil and ginkgo extracts provide protection, while peptides and hyaluronic acid help to minimise wrinkles. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"6\"\u003eThe Skingredients: The \"Architects\"\u003c\/h3\u003e\n\u003cul data-path-to-node=\"7\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,0,0\"\u003e\u003cspan\u003e\u003cstrong\u003eHydroxyproline (Peptide): \u003c\/strong\u003eAs the main building block of collagen, it helps in repairing skin and maintaining structural integrity.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,0,0\"\u003e\u003cspan\u003e\u003cstrong\u003ePhytosterols:\u003c\/strong\u003e Prevents collagen breakdown (inhibiting collagenase) and stimulate collagen\/hyaluronic acid synthesis, which keeps skin firm and hydrated.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,0,0\"\u003e\u003cspan\u003e\u003cstrong\u003eAloe Juice: \u003c\/strong\u003eStimulates collagen and elastin production to improve skin elasticity and reduce fine lines.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,0,0\"\u003e\u003cspan\u003e\u003cstrong\u003eSodium PCA: \u003c\/strong\u003eAimed at boosting the skin's natural barrier.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,0,0\"\u003e\u003cspan\u003e\u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e Provides instant and lasting moisture, reducing dryness and dehydration. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,0,0\"\u003e\u003cspan\u003e\u003cstrong\u003eStrawberry Seed oil, Blueberry Seed oil: \u003c\/strong\u003eHigh levels of Vitamin E, tocopherols, and ellagic acid in both oils help fight free radicals, boost collagen, and reduce the appearance of wrinkles.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,0,0\"\u003e\u003cstrong\u003eGinkgo Leaf Extract: \u003c\/strong\u003eNeutralises free radicals to reduce fine lines and wrinkles, protecting against environmental damage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"8\"\u003eRuthie’s Naked Truth:\u003c\/h3\u003e\n\u003cp data-path-to-node=\"9\"\u003e\u003ci data-index-in-node=\"0\" data-path-to-node=\"9\"\u003e\"I call this my 'supportive bra' in a bottle. I wanted a serum that didn't just disappear into nothingness, but actually made my skin feel 'held' and firm. \u003cb data-index-in-node=\"156\" data-path-to-node=\"9\"\u003eThe Silk Slip\u003c\/b\u003e has that gorgeous glide that makes you feel like you’re using something truly expensive, but without the eye-watering price tag. It’s my non-negotiable step for getting that 'bounce' back.\"\u003c\/i\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"10\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"10\"\u003eHow to use:\u003c\/b\u003e Apply 2 pumps to damp skin after \u003cb data-index-in-node=\"45\" data-path-to-node=\"10\"\u003eBalance \u0026amp; Bloom\u003c\/b\u003e. Press it in firmly—don't forget your jawline and neck! Follow with \u003cb data-index-in-node=\"129\" data-path-to-node=\"10\"\u003eDay Dream\u003c\/b\u003e or \u003cb data-index-in-node=\"142\" data-path-to-node=\"10\"\u003eMoon \u0026amp; Mend\u003c\/b\u003e.\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":57018840940879,"sku":"167574","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/0855\/0991\/files\/IMG-8629.png?v=1773173083"},{"product_id":"the-morning-after-smoothing-eye-cream","title":"Starry Eyed - Smoothing Eye Cream","description":"\u003ch2 data-path-to-node=\"3\"\u003eThe Smoothing Eye Rescue\u003c\/h2\u003e\n\u003cp data-path-to-node=\"4\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"4\"\u003eBecause your eyes shouldn’t tell everyone how little you slept.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eBetween late-night \"brain fog\" and the 3:00 AM \"perimenopause wake-up call,\" our eyes are often the first place to show the strain. The skin here is the thinnest on your body, making it the most vulnerable to shadows and sagging. \u003cb data-index-in-node=\"226\" data-path-to-node=\"5\"\u003eStarry Eyed\u003c\/b\u003e is a targeted treatment designed to depuff, brighten, and firm, so you look \"eyes wide open\"—even on the tough days.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"6\"\u003eThe Skingredients: The \"Bright Sparks\"\u003c\/h3\u003e\n\u003cul data-path-to-node=\"7\"\u003e\n\u003cli\u003e\n\u003cb data-index-in-node=\"0\" data-path-to-node=\"7,0,0\"\u003e\u003cspan\u003eBetaine: \u003c\/span\u003e\u003c\/b\u003eImproves moisture levels, it smooths out fine lines and wrinkles (crows' feet) and enhances skin elasticity.\u003cb data-index-in-node=\"0\" data-path-to-node=\"7,0,0\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"7,0,0\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,2,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"7,0,0\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"7,0,0\"\u003e\u003cspan\u003eShea butter: \u003c\/span\u003e\u003c\/b\u003eIt helps keeps the under-eye area soft and nourishes dry, flaky skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,2,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"7,0,0\"\u003e\u003cspan\u003eGinkgo extract: \u003c\/span\u003e\u003c\/b\u003eEnhances collagen production to minimise wrinkles and repair damage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,2,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"7,0,0\"\u003e\u003cspan\u003eHorse chestnut extract: \u003c\/span\u003e\u003c\/b\u003eUsed to reduce dark circles, puffiness, and under-eye bags by stimulating microcirculation and strengthening capillaries.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"8\"\u003eRuthie’s Naked Truth:\u003c\/h3\u003e\n\u003cp data-path-to-node=\"9\"\u003e\u003ci data-index-in-node=\"0\" data-path-to-node=\"9\"\u003e\"I used to look in the mirror and see 'shadows' that no amount of concealer could hide. I wanted something that cooled my skin down on contact and made me look human again. \u003cb data-index-in-node=\"173\" data-path-to-node=\"9\"\u003eStarry Eyed\u003c\/b\u003e gives me that 'twinkle' back. It’s light, it doesn't travel into your eyes, and it actually makes me look like I’ve had a full night’s rest (even when I haven't!).\"\u003c\/i\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"10\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"10\"\u003eHow to use:\u003c\/b\u003e Use your ring finger—the weakest one—to gently tap a pea-sized amount around the orbital bone. Don't rub! Let it sink in and watch the shadows lift.\u003c\/p\u003e\n\u003chr data-path-to-node=\"11\"\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":57018857718095,"sku":"167575","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/0855\/0991\/files\/Starry_Eyed_Splash.png?v=1775055500"},{"product_id":"the-midnight-plumping-restorative-collagen-anti-age-night-cream","title":"Moon and Mend - Collagen Night Cream","description":"\u003ch2 data-path-to-node=\"3\"\u003eThe Overnight Architect\u003c\/h2\u003e\n\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eBecause the real magic happens while you dream.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eNight-time is when your skin finally gets a break from defending itself and starts the work of rebuilding. But during menopause, your skin’s \"repair crew\" can get a little sluggish. \u003cb data-path-to-node=\"5\" data-index-in-node=\"182\"\u003eMoon \u0026amp; Mend\u003c\/b\u003e is the rich, comforting boost your skin needs to wake up looking bouncy, firm, and—most importantly—mended.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"6\"\u003eThe Skingredients: The \"Repair Crew\"\u003c\/h3\u003e\n\u003cul data-path-to-node=\"7\"\u003e\n\u003cli\u003e\n\u003cb data-path-to-node=\"7,0,0\" data-index-in-node=\"0\"\u003e\u003cspan\u003eAloe Leaf Juice: I\u003c\/span\u003e\u003c\/b\u003es a versatile, nutrient-rich skincare ingredient packed with vitamins C, E, and B complex.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb data-path-to-node=\"7,0,0\" data-index-in-node=\"0\"\u003e\u003cspan\u003eSodium PCA: \u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"Yjhzub\"\u003eIntense Hydration, Reduced Fine Lines, Strengthens Barrier, Skin Conditioning.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb data-path-to-node=\"7,0,0\" data-index-in-node=\"0\"\u003e\u003cspan\u003eSunflower Seed Oil: \u003c\/span\u003e\u003c\/b\u003eThe high Vitamin E content, specifically higher than many other vegetable oils, helps protect skin from environmental stressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb data-path-to-node=\"7,0,0\" data-index-in-node=\"0\"\u003e\u003cspan\u003eCocoa Butter: \u003c\/span\u003e\u003c\/b\u003eRich in fatty acids that nourish and improve skin elasticity, making it ideal for dry skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb data-path-to-node=\"7,0,0\" data-index-in-node=\"0\"\u003e\u003cspan\u003eShea Butter: \u003c\/span\u003e\u003c\/b\u003eHigh in antioxidants and vitamins that help improve skin elasticity and reduce the appearance of fine lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"8\"\u003eRuthie’s Naked Truth:\u003c\/h3\u003e\n\u003cp data-path-to-node=\"9\"\u003e\u003ci data-path-to-node=\"9\" data-index-in-node=\"0\"\u003e\"There’s nothing worse than waking up, looking in the mirror, and seeing 'pillow marks' that won't go away because your skin has lost its bounce. I wanted a cream that felt like a safety net. \u003cb data-path-to-node=\"9\" data-index-in-node=\"192\"\u003eMoon \u0026amp; Mend\u003c\/b\u003e is thick, it’s luxurious, and it smells like a sigh of relief. It’s the closest thing to a 'reset' button I’ve found.\"\u003c\/i\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"10\"\u003e\u003cb data-path-to-node=\"10\" data-index-in-node=\"0\"\u003eHow to use:\u003c\/b\u003e After your evening cleanse, massage a generous amount into your face, neck, and chest (don't forget the décolletage!). Let \u003cstrong\u003eMoon and Mend \u003c\/strong\u003edo the work while you get your zzz's.\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":57018912047439,"sku":"167577","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/0855\/0991\/files\/370278F0-E6A9-4886-8CA2-0849CE885CF4.png?v=1773172556"},{"product_id":"the-first-reveal-cleansing-foam","title":"The First Reveal - Cleansing Foam Wash","description":"\u003cp\u003e\u003cstrong\u003eThe Vibe: \u003c\/strong\u003eThe grand opening. It’s light, it’s airy, and it’s the only way to start your day without the drama.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Naked Truth: \u003c\/strong\u003eA cloud-like foam that lifts away the night (or the day) without leaving your skin feeling tight or stripped. It’s effective enough to clean, but gentle enough to feel like a treat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHero Actives:\u003c\/strong\u003e Infused with Aloe Vera and Green Tea Extract to calm inflammation and provide a shot of antioxidants while you wash. Rose Flower Water, Chamomile Extract, Calendula Extract\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Pump a small amount into damp hands and massage in circular motions. Rinse with lukewarm water and prepare to meet the world.\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":57018923876687,"sku":"167579","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/0855\/0991\/files\/00B19836-8367-4AE0-8145-7D7B87205EF6.png?v=1773172437"},{"product_id":"the-second-skin-hydrating-toner","title":"Balance \u0026 Bloom - Hydrating Toner","description":"\u003ch1\u003e\u003cstrong\u003eThe Floral Reset\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch4\u003e\n\u003cbr\u003eBecause your skin’s pH shouldn't be a rollercoaster.\u003c\/h4\u003e\n\u003cp\u003eDuring our life changes, our skin’s pH levels can go haywire, leaving you feeling dry one minute and sensitive the next. Balance \u0026amp; Bloom is the \"reset button.\" This isn't a toner that strips your skin; it’s a botanical infusion designed to calm \"hot flash\" redness and ensure your skin is perfectly prepped to soak up every drop of your serum.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eThe Skingredients: \u003c\/strong\u003eThe \"Peacekeepers\"\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRose Water: \u003c\/strong\u003eA timeless classic for a reason. It’s naturally anti-inflammatory, helping to soothe that \"flushed\" feeling and tighten pores without any stinging.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlower extract: \u003c\/strong\u003eProvide soothing, hydrating, and balancing benefits to the skin using natural botanicals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFruit extract: \u003c\/strong\u003eThey remove dead skin cells and refine texture, leaving a glowing complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHyaluronic acid: \u003c\/strong\u003eProvides an immediate boost of lightweight, deep hydration directly after cleansing, acting as a humectant to draw moisture into the skin, plump fine lines, and support the skin barrier.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRuthie’s Naked Truth:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"I used to think toners were a waste of time—until I hit my 40s. Suddenly, my skin felt 'angry' after washing. Balance \u0026amp; Bloom is my moment of calm. I love the way it smells like a garden in the morning, and it makes my \u003cstrong\u003e'Silk Slip' \u003c\/strong\u003eserum glide on like a dream. No stinging, no drama—just petals.\"\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":57018939408719,"sku":"167580","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/0855\/0991\/files\/03BD3F2B-38B9-4433-9DA5-8B5EED0F6CC5.png?v=1773172363"},{"product_id":"anti-age-day-cream","title":"Day Dream - Anti Aging Day Cream","description":"\u003ch2\u003e\u003cstrong\u003eThe Weightless Protector.\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003e\u003cem\u003eBecause your day is heavy enough — your moisturiser shouldn't be.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003ePerimenopausal and menopausal skin is a contradiction: it craves deep hydration, yet the last thing you want when a hot flush hits is a thick, greasy cream sitting on your face. \u003cstrong\u003eDay Dream\u003c\/strong\u003e is the answer. A high-performance formula that feels like air but works like a fortress — sinking in instantly to leave a velvet-soft finish that makes you look awake, luminous, and completely in control.\u003c\/p\u003e\u003cp\u003eThis is the confidence of a good skin day, bottled.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eRuthie's Naked Truth:\u003c\/strong\u003e \"I spent a while looking for a cream that actually sank in rather than just sliding around when I got a bit 'glowy' (read: a mid-morning flush!). Day Dream disappears into the skin instantly, leaving a velvet finish that makes me look awake, even when I'm on my fourth coffee.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Skingredients:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — Floods skin with weightless hydration, reducing fine lines and restoring a plump, youthful appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e — Boosts collagen production and supports tissue regeneration for firmer, smoother skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Oil\u003c\/strong\u003e — Rich in Vitamin E and antioxidants to visibly soften fine lines and wrinkles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Juice\u003c\/strong\u003e — Soothes, moisturises, and promotes collagen production for lasting anti-ageing benefits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil\u003c\/strong\u003e — Promotes collagen synthesis and minimises visible signs of ageing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBerry Extract\u003c\/strong\u003e — Fights free radicals, reduces fine lines, and brightens uneven skin tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlower Extract\u003c\/strong\u003e — Potent anti-inflammatory and antioxidant to soothe, brighten, and hydrate.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetaine\u003c\/strong\u003e — Deeply hydrates and protects the skin barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlteromonas Ferment Extract\u003c\/strong\u003e — Provides intense hydration and strengthens the skin barrier.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Smooth over your face and neck after The Silk Slip serum. Creates the perfect canvas for makeup — or even better, for going totally Naked.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Clean Blueprint:\u003c\/strong\u003e Fragrance-Conscious | Vegan | Cruelty-Free\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":57040023748943,"sku":"168274","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/0855\/0991\/files\/Day_Dream_-_Day_Cream.png?v=1774548731"},{"product_id":"the-overcoat-spf50-stick","title":"The Overcoat - SPF50 Shield Stick","description":"\u003cp data-path-to-node=\"5\"\u003e\u003cb data-path-to-node=\"5\" data-index-in-node=\"0\"\u003eBecause the sun doesn't take a break, even when you're busy.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eThink of this as the final, essential layer. We call it \u003cb data-path-to-node=\"6\" data-index-in-node=\"56\"\u003eThe Overcoat\u003c\/b\u003e because it’s your skin’s primary defense against the elements. Sun protection isn't just about preventing burns; it’s about stopping \"hormonal pigmentation\" (those pesky dark spots) from getting darker.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"7\"\u003eThe Skingredients: The \"Defenders\"\u003c\/h3\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cstrong\u003eRice Oil: \u003c\/strong\u003econtains gamma-orysanol, which is known for its ability to protect skin from UV radiation and enhance the overall SPF of a formulation.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cstrong\u003eSunflower Oil:\u003c\/strong\u003e Rich in Vitamin E, it protects the skin from free radicals and environmental stress caused by UV exposure. Rich in linoleic acid, it helps repair the skin barrier and protects against inflammation\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJ\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003eojoba Oil: \u003c\/strong\u003eH\u003c\/span\u003e\u003cspan data-complete=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" class=\"T286Pc\"\u003eelps neutralise free radicals caused by UV exposure, assisting in the prevention of premature aging, such as fine lines and wrinkles.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"9\"\u003eRuthie’s Naked Truth:\u003c\/h3\u003e\n\u003cp data-path-to-node=\"10\"\u003e\u003ci data-path-to-node=\"10\" data-index-in-node=\"0\"\u003e\"I used to hate SPF because it felt heavy and turned my face white. \u003cb data-path-to-node=\"10\" data-index-in-node=\"68\"\u003eThe Overcoat\u003c\/b\u003e changed the game for me. It’s a clear, solid stick that you can swipe on in three seconds. No mess, no white cast, just total protection. I keep one in my handbag for those 'emergency' lunch dates in the sun. It’s the invisible security guard your face deserves.\"\u003c\/i\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"11\"\u003e\u003cb data-path-to-node=\"11\" data-index-in-node=\"0\"\u003eHow to use:\u003c\/b\u003e Swipe directly onto skin as the final step of your morning routine (after \u003cb data-path-to-node=\"11\" data-index-in-node=\"86\"\u003eDay Dream\u003c\/b\u003e). Re-apply every 2 hours if you're outside. It sits perfectly over makeup without smudging!\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":57085990895951,"sku":"170174","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/0855\/0991\/files\/FF1887DC-F10A-4127-B50A-65E5C9685916.png?v=1773172149"},{"product_id":"milk-silk","title":"Milk \u0026 Silk - Cleansing Milk Wash","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\" class=\"\"\u003eBecause clean skin shouldn't feel like a tight mask.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003e\u003cspan class=\"\"\u003eWhen we hit the \"change,\u003c\/span\u003e\u003cspan class=\"\"\u003e\" our skin’s natural oil production takes a nosedive.\u003c\/span\u003e\u003cspan class=\"\"\u003e Most cleansers are designed to strip oil away,\u003c\/span\u003e\u003cspan class=\"\"\u003e but you need every drop of moisture you can get.\u003c\/span\u003e\u003cspan class=\"\"\u003e \u003c\/span\u003e\u003cb data-path-to-node=\"5\" data-index-in-node=\"174\" class=\"\"\u003eMilk \u0026amp; Silk\u003c\/b\u003e\u003cspan class=\"\"\u003e is the 180° turn your routine has been waiting for.\u003c\/span\u003e\u003cspan class=\"\"\u003eIt’s a rich,\u003c\/span\u003e\u003cspan class=\"\"\u003e creamy emulsion that melts away the day without disturbing your skin’s peace.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"6\" class=\"\"\u003eThe Skingredients: The \"lipid-lovers\"\u003c\/h3\u003e\n\u003cul data-path-to-node=\"7\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,0,0\"\u003e\u003cb data-path-to-node=\"7,0,0\" data-index-in-node=\"0\" class=\"\"\u003eArgan Oil \u0026amp; Shea Butter:\u003c\/b\u003e\u003cspan class=\"\"\u003e These aren't just fancy names.\u003c\/span\u003e\u003cspan class=\"\"\u003e They are packed with essential fatty acids that mimic your skin’s natural \"glue.\u003c\/span\u003e\u003cspan class=\"\"\u003e\" They dissolve makeup and pollution while leaving your moisture barrier intact.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,2,0\"\u003e\u003cstrong\u003eAvocado Oil and Jojoba Oil: \u003c\/strong\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eMeet the skin’s twin. Jojoba Oil is nature’s perfect match for your own natural oils, allowing it to sink in deep without ever feeling greasy. It trick’s your skin into thinking it’s hydrated enough, perfectly balancing oil production for a clear, calm, and 'Silk' smooth finish\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"8\" class=\"\"\u003eRuthie’s Naked Truth:\u003c\/h3\u003e\n\u003cp data-path-to-node=\"9\"\u003e\u003ci data-path-to-node=\"9\" data-index-in-node=\"0\" class=\"\"\u003e\"I used to dread washing my face because I knew it would feel three sizes too small afterwards. I wanted something that felt like silk and left my skin feeling like a cloud. This is it. No foam, no bubbles, no tightness—just beautifully soft, clean skin.\"\u003c\/i\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"10\"\u003e\u003cb data-path-to-node=\"10\" data-index-in-node=\"0\" class=\"\"\u003eHow to use:\u003c\/b\u003e\u003cspan class=\"\"\u003e Massage 2–3 pumps onto dry or damp skin.\u003c\/span\u003e\u003cspan class=\"\"\u003e Take your time—let those oils do the work.\u003c\/span\u003e\u003cspan class=\"\"\u003e Wipe away with a warm,\u003c\/span\u003e\u003cspan class=\"\"\u003e damp cloth and feel the difference.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":57102419067215,"sku":"171014","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/0855\/0991\/files\/1B295174-5A21-4DD2-9B6D-CAC4873F3DDF.png?v=1773171962"},{"product_id":"the-gilded-glow","title":"The Gilded Glow - Cleansing Wash","description":"\u003ch2\u003e\u003cstrong\u003eThe Gold Standard of Cleansing.\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003e\u003cem\u003eBecause the first step of your ritual should feel like a luxury, not a chore.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThe Gilded Glow is a silky, low-foam cleansing wash that does far more than remove the day. Infused with brightening botanicals — including aloe juice, plant extracts, and berry actives — it dissolves impurities, refines texture, and leaves your complexion with that unmistakable lit-from-within luminosity. All without stripping a single drop of your skin's natural moisture.\u003c\/p\u003e\u003cp\u003eThis is your ritual reset. The moment your skin exhales.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Texture:\u003c\/strong\u003e A weightless, low-foam gel that glides on like liquid silk.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Result:\u003c\/strong\u003e Instantly refreshed, polished skin — perfectly prepped and primed for the rest of your routine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e All skin types seeking a sophisticated, healthy glow.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Ritual:\u003c\/strong\u003e Massage into damp skin for 60 seconds to activate the brightening properties. Rinse to reveal your most refined self.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Skingredients:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Juice\u003c\/strong\u003e — Soothes, hydrates, and calms the skin while supporting its natural barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant Extract Blend\u003c\/strong\u003e — Delivers antioxidant protection and a natural, healthy radiance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBerry Extract\u003c\/strong\u003e — Fights free radicals and brightens uneven skin tone for a luminous finish.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eThe Clean Blueprint:\u003c\/strong\u003e Fragrance-Conscious | Vegan | Cruelty-Free\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":57146806403407,"sku":"172729","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/0855\/0991\/files\/A173E4AD-A585-476A-BCEF-90053AC06F4C.png?v=1773171893"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/0855\/0991\/collections\/FullSizeRender.jpg?v=1770937050","url":"https:\/\/www.thenakedruth.co.uk\/collections\/la-routine-nue.oembed","provider":"The Naked Ruth","version":"1.0","type":"link"}